October 31, 2023
Episode 65: The Culture, Cooperation, and Soul of Organizations with Ralf Specht
Today’s episode of The Future of Teamwork, hosted by HUDDL3 CEO Dane Groeneveld, features a conversation with Ralf Specht about finding the soul of a company and shaping your desired corporate culture by eliminating unwanted values and behaviors while ensuring your ideal culture remains in place. The two discuss Ralf’s path from working in publishing, to becoming a startup founder, and his writing endeavors as an author. Ralf has written two books, ‘Building Corporate Soul’ and ‘Beyond The Startup,’ both focused on helping leaders build companies with soul. In this talk, Dane and Ralf cover why “soul” is so important to Ralf and the three levels of The Soul System for creating a company culture with a soul, happy and engaged employees, and a sense of belonging, that ultimately outperforms other companies.
Guest Bio
My first book Building Corporate Soul -Powering Culture & Success with the Soul System™ will be published by FastCompany Press New York soon. It offers a clear roadmap for transforming the performance and value of organizations through practical and reality-tested approaches. Combining extensive research with my real-life experience as a co-founder, COO and CEO in building a company with soul, it reveals how to align value-creating employee behaviors with corporate strategy through understanding and shared purpose. Readers will discover my unique framework—The Soul System™—which enables leaders to maximize the impact of their workforce and gain the broad acceptance of society as a whole.
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Recap & Takeaways
Key Takeaways
- Introducing Ralf Specht, author, consultant, and founder
- Loyalty between clients and agencies, an agency where both parties have equal rights and transparency
- Leadership and accountability, collaboration and preventing internal competition
- Collaborative organizations, designing the company to prevent competition
- Discussing the bare minimum of conducting surveys and collecting useful feedback
- Evaluation and confrontation, discussing The Soul System and clarity around who you want to be as an organization
- Examining LinkedIn, their values and transformation alongside acquisition by Microsoft
- Landing on Soul, driving a culture that is in sync and discussing motivations for leaving companies
- Manifesting a positive outcome, discussing the quality of leadership and the impact on teams
- Find Ralf online
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