July 5, 2023

Episode 48: Driving Success and Effective Strategic Planning with Carl J. Cox

In today’s episode of The Future of Teamwork, host and HUDDL3 CEO Dane Groeneveld speaks with Business Growth Strategy Expert Carl J. Cox. Carl is an expert on strategic planning and CEO of 40 Strategy. Together, they explore the challenges of executing strategic plans, the role of leadership in driving change, and the power of shifting from goals to destinations. The two also discuss how 40 Strategy has transformed teams, fostering honest feedback in leadership and what truly matters in unlocking organizational growth.

Guest Bio

For the past 25 years, I’ve been an executive leader and board member with multiple organizations that have grown 2x to 7x, with operations in four continents. So if you have a strategic plan for your company that is NOT working, let’s get you back on track…

I’ll teach you exactly how to:

-Develop an actionable, strategic plan to scale your business
-Prioritize (and reach) goals that will make the most difference in your organization
-Identify and maximize your opportunities for growth
-Scenario plan with confidence
-Scale your company from start-up to $40M (and beyond)
-Build the confidence you need as a leader to execute your strategy, plus inspire your team members to buy in

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Recap & Takeaways

[00:11 – 05:30] Meet Carl J. Cox
[05:35 – 06:43] Bringing fresh perspectives and helping some clients confirm organizational challenges
[06:44 – 08:24] $160 Billion spent on strategic planning consulting every year, but only 20% is executed
[08:27 – 11:15] Unlocking and accepting change, and the middle management barrier
[11:16 – 14:12] Incentives for strategic improvement and motivation
[14:14 – 20:46] Vision and people as part of your growth strategy
[20:48 – 25:38] Lagging indicators and leading actions
[25:39 – 27:37] Great companies where leaders walk the talk
[27:40 – 30:33] Leaders need to be creating other leaders, and key principles of 40 Strategy
[30:33 – 32:19] Giving insights so people can see better ways and workflows
[32:20 – 35:22] Lost at CEO, and understanding that leadership doesn’t always get honest feedback
[35:23 – 39:55] Fear and trepidation, switching narratives from goals to destinations
[39:56 – 43:09] Thoughts on OKRs, measuring what matters
[43:11 – 47:54] How do teams that have worked with 40 Strategy look now?
[47:56 – 49:32] How people can connect with Carl