Episode 73: Supporting Effective Teams & Leadership Narrative with Matthew Winklestine 

Guest Bio

In the digital era, your presence on social media isn’t just optional; it’s essential.

On average, Americans spend over 2 hours daily on social platforms. Are you seizing this opportunity to connect with top-tier clients and talent, or are your competitors ahead of the game?

You might think, ‘We’ve tried social media; it just doesn’t cut it in our field.’ I understand the frustration. Random posts and a one-sided focus on your company won’t yield results. Remember, your audience is less invested in your company than you are.

Here’s where the common approach falters:

❌ Solely highlighting your company
❌ Overly promotional content
❌ Treating social media as a continuous ad stream

This approach is ineffective. Teddy Roosevelt hit the nail on the head: ‘People don’t care how much you know until they know how much you care.’

So, what’s the secret sauce?

🟢 Prioritizing your audience’s needs and aspirations
🟢 Actively participating in LinkedIn’s vibrant community

It’s challenging but crucial for consistent outcomes. If this is common knowledge, why focus solely on your company? It’s often the only direction marketers receive.

Here’s how we tackle this in 4 Steps:

1. Develop a strategy aligning your goals with your audience’s interests.

2. Craft content that resonates and engages across various platforms.

3. Establish clear, accessible conversion points.

4. Implement a framework for ongoing analysis and improvement of content and conversion strategies.

Ready to revolutionize your social media presence and attract premium talent and clients? Schedule a free Discovery Call via my profile. Come prepared with questions and information, and let’s explore how we can collaborate.

Not ready yet or facing budget constraints? Follow me for insights on talent and client acquisition, interspersed with thoughts on philosophy, leadership, self-improvement, and my nature photography to brighten your day.

Recap & Takeaways

Key Takeaways

• • [01:44 – 02:40] Dane introduces Matthew Winklestine, President of Engaging Perspectives and podcast host of Evolving Engineering and Construction Brands
  • [02:40 – 06:19] Matthew’s background in the construction industry, nuclear industry, moving into large construction projects and learning human behavior. Moves to marketing, and deciding to go into business for himself.
  • [06:22 – 07:56] Moving through departments and seeing how teams operate. Teams don’t discuss collaborating enough.
  • [08:49 – 10:24] Understanding what drives individuals, the complexities of stress, and what drives fit. Discussing mobilization, demobilization, and compensation.
  • [10:25 – 15:10] What drives fit? Project manager preferences and reasonable expectations.
  • [12:19 – 14:30] Considering tough leadership and rounding out the team to be in the right spots at the right time.
  • [15:10 – 17:04] Business development to marketing: executive sponsorship allowed Matthew safety to cultivate and shape. Supportive bosses are critical.
  • [17:03 – 17:56] Clearing the way, putting your reputation on the line for someone like this boss did for Mathew.
  • [17:57 – 19:13] A call to action for leaders, discussing a commercial with the tagline “Ideas are Ugly” that develops a gremlin into a gorgeous peacock.
  • [19:23 – 21:42] Everyone can touch on an idea, developing trust and getting to know someone, and giving an idea time to gain traction.
  • [21:40 – 23:34] Shifts and turnaround environments, straying from schedule makes the rest of the project much harder.
  • [23:37 – 26:57] A reluctance to go hybrid, taking a problem and reverse engineering it to create step-by-step instructions for the solution, even if it isn’t 100%.
  • [26:59 – 28:15] “Facilitate on the run” approach to running meetings, human needs novelty and meetings are hard to solve.
  • [28:16 – 33:30] What Matthew got from the 3 months per year he was off working in the nuclear industry: the chance to travel and explore. Enabled by a leader who placed trust in Matthew’s abilities and competencies.
  • [31:29 – 33:30] The right leader for the right season.
  • [33:30 – 37:17] A project’s season, discussing people’s career paths and expected trajectories.
  • [37:19 – 40:00] How seasonal approaches allow employees to grow, a freeing approach that people can leverage for exposure and connection.
  • [40:02 – 43:48] Great candidates don’t make it on the market very often. The importance of recruiting and hiring the right people who attract more business.
  • [43:54 – 45:05] Word of mouth vs expensive BDRs, hire the right people and take control of your narrative.
  • [45:06 – 47:37] Dane summarizes focal points of conversation with Matthew: Fitting the right team members around a leader, ideas in teams and trust being an accelerator, and the importance of story for a leader.
  • [47:40 – 48:22] Find Matthew online and on LinkedIn.