January 28, 2025
Episode 123: How Edification and Storytelling Creates Stronger Teams with Patrick Salimi
In this episode of The Future of Teamwork, Dane Groeneveld sits down with Patrick Salimi, Director of Client Services at Protection Point Advisory and author of A Firm Worth Building. Patrick shares his journey that got him to leading the National Referral Network training team, where he trains new partners on how to do inter-industry edification and teamwork. Patrick uses systems, edification, and storytelling to create a warm hand-off and “trust compression,” which reduces the time it takes to network and build trust. He works to create a team where there are well-established roots that are all interconnected. He focuses on edification: where every team member knows the other team members’ stories, and can tell their stories to clients and build them up. This is a great conversation for creating a connected, trustworthy culture in a growing team.
How Edification and Storytelling Creates Stronger Teams with Patrick Salimi
Guest Bio
Patrick Salimi is the author of “A Firm Worth Building”, which helps professionals such as attorneys, CPAs and other advice-giving firms scale their practices.
Patrick combines his unique experience in the franchising industry and building digital platforms to help firms focus more on effective systems and performing their professional specialty. As the head of training for PPA and NRN, Patrick has trained hundreds of attorneys, CPAs and other advisory firms, helping them identify and refine their systems for maximum performance.
Many professional firms like accountants, financial advisors and attorneys struggle to find “good” growth, others unwittingly have commoditized their practices forcing them into an unnecessary price competition with their industry counterparts.
Patrick’s book “A Firm Worth Building” covers about 30 lessons that every business owner should know from thinking through branding, crafting your personal story to creating “miracle referrals” through professional networks.
His unique success concepts like compressing the time it takes to build client trust has been a key factor for his own growth as well as several other firms.
He and his partners are forward-thinkers, their motto is – “We build what should exist”.
Patrick’s accomplishments have opened the path to achieving his own dreams. Living with his extended family on a 22-acre ranch in Shingle Springs, California where he still finds the time to fly his plane, travel with family and enjoy the life that he has been able to build through living his own teachings.
Key Takeaways and Resources
00:00 Introduction to the Future of Teamwork Podcast
01:40 Meet Patrick Salimi: Expert in Scaling Professional Services
02:12 Patrick’s Journey and the Digital Family Office
04:50 The Concept of Edification and Trust Compression
06:20 Implementing Edification in Professional Services
09:37 Inter-Office Collaboration and Storytelling
12:32 Building a Culture of Trust in the National Referral Network
22:22 Mattering vs. Belonging: Understanding the Difference
23:36 The Power of Edification in Client Retention
26:48 Storytelling: Crafting a Compelling Narrative
29:33 Implementing Effective Storytelling in Organizations
32:32 The Role of Digital Tools in Building Connections
36:26 Warm Handoffs and Trust Compression
38:27 Building a Collaborative Network
41:09 Conclusion and Final Thoughts
Have A Question?
Stay Tuned for Our Latest Episodes
Join our subscribers list to get the latest episodes, blogs, and special announcements delivered directly to your inbox.

Start Listening Today!
Our mission is to advance people through business and business through people.
